Chick-fil-A’s holiday campaign returns on Nov. 9 with a new animated short film and interactive web experience to encourage viewers to embrace what’s wonderful inside of life’s unexpected and imperfect moments.
In this year’s film, Sam, the main character in the 2020 and 2019 holiday films, returns for a new adventure in the whimsical, newly-revealed town of Evergreen Hills, this time with her friend, CeCe. A Christmas decorating mishap leads the two girls to The Whoopsery, a bakery where every kitchen mix-up is transformed into an extraordinary treat. It’s in The Whoopsery that the girls learn sometimes the unexpected can be the start of something wonderful. The two-minute film launches digitally on Nov. 9 on EvergreenHills.com, debuts on-air Thanksgiving Day on NBC and will continue to run on television and in movie theaters through Christmas Eve.
“This time of year can be full of unrealistic expectations,” said Ashley Callahan, senior director of integrated creative at Chick-fil-A, Inc. “From picking out the perfect tree, to serving the perfect meal, to answering the question, ‘What traditions am I creating for my family?’–the list goes on and on. We want to encourage people to see all the messy, not social media worthy, real-life experiences as opportunities to embrace all of it and not miss the wonderful moments we’re in with the people we love. We hope this year’s film will inspire more people to find joy when things don’t go as planned and, to steal a line from our new favorite baker, turn ‘whoops into wonderful.’”